Those of you active in video production may know about Zooppa, a website that "crowdsources" branding campaigns by offering cash prizes for the best video, print and web campaigns. If not, you should check it out... there are a lot of people using it to get practice, create material for their reels, and maybe earn some money to boot.
When I'm not performing comedy, my day job is at The Week magazine, and we've just started a contest on Zooppa to create spots for the 10th Anniversary of the magazine. We've had some submissions for video spots and print ads, but I honestly think that the creative people in the improv community could do a lot better.
I'll post the information about the contest below. Get to the Zooppa contest page by clicking here. I encourage you all to take part!
*****
Contest start date: 03/11/11 04:00pm (Pacific Time)
Contest end date: 05/27/11 04:00pm (Pacific Time)
ABOUT THE WEEK
THE WEEK is a news and opinion magazine like no other on the market—a true cult phenomenon. Every week, its editors bring together the best news and opinion from thousands of media sources from around the world, offering a truly global and balanced perspective on the important issues of today — all in one concise, readable package that covers a broad spectrum of topics including business, arts, entertainment, science, technology and more.
THE WEEK was founded in the UK in 1995 by Jolyon Connell, a British journalist who wanted to recreate the feel of the “President’s Daily Brief”, the daily dispatch of updates from senior staff at the White House. When THE WEEK announced a US version in 2001, industry pundits were skeptical given its new and unconventional format. Over the next ten years, THE WEEK shocked the industry by surpassing all expectations. By 2008, average circulation had skyrocketed from 100,000 to half a million, most of them subscribers. The key to THE WEEK’s success is the unique relationship it shares with its readers. THE WEEK is more than a causal read: nearly 150,000 of its 500,000 subscribers gift THE WEEK to their friends and family, and upwards of 70% of recipients end up renewing their gifted subscriptions.
At the end of the decade, as more traditional magazines struggled to survive the decline of print media and the economic downturn, THE WEEK increased its ad sales, earning it spots on both Advertising Age’s A-List in 2009 and AdWeek’s Hot List in 2009 and 2010. With the success of its website TheWeek.com and the launch of an Australian edition, the US edition of THE WEEK enters its second decade poised to conquer new territories.
Read more about THE WEEK here in a recently published article by the New York Times.
YOUR MISSION
Ten years ago, media “experts” predicted THE WEEK would never survive. Just the opposite happened, and today it’s thriving with a cult-like following. That success is rooted in the unique relationship THE WEEK shares with its readers. THE WEEK offers them a weekly version of their own “President’s Daily Brief” that goes much deeper than the casual read, providing “All They Need to Know About Everything That Matters.”
The President’s Daily Brief is a communique delivered to the President of the United States each morning by his senior staff, and is meant to clearly and concisely communicate all of the day’s most important developments. THE WEEK is like a personal President’s Brief. Its expert editorial staff curates the most important news and the most lucid and thoughtful opinions, clearly and concisely communicating the world’s most important stories from multiple perspectives. Readers of THE WEEK are thus thoroughly informed and left to make up their own mind about the issues that matter most.
For this campaign, create a print or video (up to 30 seconds in length) that shows why being thoroughly informed on the world’s most intriguing stories is so important to decision makers, business leaders, politicians and anyone who wants a better understanding of the world we live in. Be sure to show how THE WEEK’s unique formula can make anyone smarter (even at a cocktail party or around the water cooler!) about the issues that matter most.
Videos and prints should be smart and quick-witted.
TARGET MARKET
The U.S. edition of THE WEEK is available in the U.S. and Canada. Its readers are:
Video Ad Awards:
NOT YET FAMILIAR WITH THE WEEK?
You’re in for a treat! Not everyone knows THE WEEK yet, but most people who have seen it love it. Read THE WEEK’s daily website at theweek.com or sign-up to receive four free issues of the weekly magazine here.
When I'm not performing comedy, my day job is at The Week magazine, and we've just started a contest on Zooppa to create spots for the 10th Anniversary of the magazine. We've had some submissions for video spots and print ads, but I honestly think that the creative people in the improv community could do a lot better.
I'll post the information about the contest below. Get to the Zooppa contest page by clicking here. I encourage you all to take part!
*****
Contest start date: 03/11/11 04:00pm (Pacific Time)
Contest end date: 05/27/11 04:00pm (Pacific Time)
ABOUT THE WEEK
THE WEEK is a news and opinion magazine like no other on the market—a true cult phenomenon. Every week, its editors bring together the best news and opinion from thousands of media sources from around the world, offering a truly global and balanced perspective on the important issues of today — all in one concise, readable package that covers a broad spectrum of topics including business, arts, entertainment, science, technology and more.
THE WEEK was founded in the UK in 1995 by Jolyon Connell, a British journalist who wanted to recreate the feel of the “President’s Daily Brief”, the daily dispatch of updates from senior staff at the White House. When THE WEEK announced a US version in 2001, industry pundits were skeptical given its new and unconventional format. Over the next ten years, THE WEEK shocked the industry by surpassing all expectations. By 2008, average circulation had skyrocketed from 100,000 to half a million, most of them subscribers. The key to THE WEEK’s success is the unique relationship it shares with its readers. THE WEEK is more than a causal read: nearly 150,000 of its 500,000 subscribers gift THE WEEK to their friends and family, and upwards of 70% of recipients end up renewing their gifted subscriptions.
At the end of the decade, as more traditional magazines struggled to survive the decline of print media and the economic downturn, THE WEEK increased its ad sales, earning it spots on both Advertising Age’s A-List in 2009 and AdWeek’s Hot List in 2009 and 2010. With the success of its website TheWeek.com and the launch of an Australian edition, the US edition of THE WEEK enters its second decade poised to conquer new territories.
Read more about THE WEEK here in a recently published article by the New York Times.
YOUR MISSION
Ten years ago, media “experts” predicted THE WEEK would never survive. Just the opposite happened, and today it’s thriving with a cult-like following. That success is rooted in the unique relationship THE WEEK shares with its readers. THE WEEK offers them a weekly version of their own “President’s Daily Brief” that goes much deeper than the casual read, providing “All They Need to Know About Everything That Matters.”
The President’s Daily Brief is a communique delivered to the President of the United States each morning by his senior staff, and is meant to clearly and concisely communicate all of the day’s most important developments. THE WEEK is like a personal President’s Brief. Its expert editorial staff curates the most important news and the most lucid and thoughtful opinions, clearly and concisely communicating the world’s most important stories from multiple perspectives. Readers of THE WEEK are thus thoroughly informed and left to make up their own mind about the issues that matter most.
For this campaign, create a print or video (up to 30 seconds in length) that shows why being thoroughly informed on the world’s most intriguing stories is so important to decision makers, business leaders, politicians and anyone who wants a better understanding of the world we live in. Be sure to show how THE WEEK’s unique formula can make anyone smarter (even at a cocktail party or around the water cooler!) about the issues that matter most.
Videos and prints should be smart and quick-witted.
TARGET MARKET
The U.S. edition of THE WEEK is available in the U.S. and Canada. Its readers are:
- CULTURALLY AWARE: They want to know about everything that’s happening in the world, from politics to business, from science to the arts.
- OPINION LEADERS: People come to them for their advice and opinions.
- OPEN-MINDED: They want to hear about all sides of a story, so they can make up their own minds.
- BUSY: Their many interests and responsibilities take up a lot of their time, so they need a magazine that delivers them “All You Need to Know About Everything That Matters” (THE WEEK’s tagline)
Video Ad Awards:
- $6,000 + Free year’s subscription
- $1,200 + Free year’s subscription
- $600 + Free year’s subscription
- $300 + Free year’s subscription
- $100 + Free year’s subscription
- $1,000 + Free year’s subscription
- $500 + Free year’s subscription
- $200 + Free year’s subscription
- $100 + Free year’s subscription
- Free year’s subscription
NOT YET FAMILIAR WITH THE WEEK?
You’re in for a treat! Not everyone knows THE WEEK yet, but most people who have seen it love it. Read THE WEEK’s daily website at theweek.com or sign-up to receive four free issues of the weekly magazine here.