From Variety [sub. required...retyped]
If any further proof is needed that TV-watching is not foremost on people's minds during Christmas Day, WPIX New York harvested more viewers than any other local TV station from 8 a.m. to noon by filling its screen with a film showing logs burning in a fireplace.
The Yule Log telecast, featuring a soundtrack of Christmas carols, has become an annual tradition on WPIX. It chalked up an average 275,156 total viewers for the four hours. Second-place finisher WNBC managed only 255,502 viewers, on average, for the timeslot.
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The station pointed out that alter kockers were not the only audience for the Yule Log. The crackling wood finished first among adults 18-34, 18-49 and 25-54.
WPIX originated the Yule Log back in 1966, a creation of the then general manager Fred Thrower. The fireplace came courtesy of Gracie Mansion, the official residence of the mayor of New York City.
If any further proof is needed that TV-watching is not foremost on people's minds during Christmas Day, WPIX New York harvested more viewers than any other local TV station from 8 a.m. to noon by filling its screen with a film showing logs burning in a fireplace.
The Yule Log telecast, featuring a soundtrack of Christmas carols, has become an annual tradition on WPIX. It chalked up an average 275,156 total viewers for the four hours. Second-place finisher WNBC managed only 255,502 viewers, on average, for the timeslot.
...
The station pointed out that alter kockers were not the only audience for the Yule Log. The crackling wood finished first among adults 18-34, 18-49 and 25-54.
WPIX originated the Yule Log back in 1966, a creation of the then general manager Fred Thrower. The fireplace came courtesy of Gracie Mansion, the official residence of the mayor of New York City.