I agree with Smike about creating social groups. It helps a lot to get to know each other before they go out there and put together a play.
I would also recommend using meetup.com to promote your local meetings and to find other people interested in your area. This is a great way to find people for any local group meeting. You can meet a lot of really cool people here.
Squidoo can be a lot of fun to play with and add info. I would recommend using it to create a basis for your group and to have an "about" and "contact" section. Use it as a website for people go to to find out more about your group.
Also be sure to use social media to get people interested.
Good luck and I hope this helps!
