12/26/03
Having been cut loose from the IO Schedule, I decide to make Geek Theatre happen.
12/27/03
I decide that the best way to make Geek Theatre happen is to start out offering workshops. As a performer, I know people are jonesing for workshops—the Playground hasn’t offered any in a while and IO’s improv elective program is a joke. I jot down a couple of notes about what I want in these workshops i.e. teachers, class size, price points. What I want boils down to this: quality instructors, cheap prices.
I think I can make it work.
12/30/03
After playing with the numbers, I wonder if it’s possible to offer super cheap workshops for a three-hour class that is capped at 10 students. My first price is brutal--after the instructor pay out and room rental fee, I would make little or no money. It sounds crazy on paper, but I wonder if making a grab for mindshare of the Chicago improv community is more important than turning a profit, at least initially. I decide that getting the Geek Theatre name, “the brand,” out there is what is important at this point. But even more important is helping performers improve. The Art is what matters. But money is needed to make things happen.
I hate money. Money is stupid.
12/31/03
I buy a Virgin mobile phone. To make these workshops happen, I need to be available.
I begin to worry if I can do this without a website?
1/1/03
Running the numbers in my head keeps me up late. My first price is selfless but would leave me no room for error. I would have to sell out workshops. End of story. Also, my first price wouldn’t help build a financial reserve for future Geek Theatre operations and projects.
Quandry: Up the price or bite a big bullet?
There is no correct answer, right?
Right?
* * *
I sketch out Geek Theatre’s philosophy:
Serve the Art.
Serve the Artist.
Serve the Audience.
Serve the Art: Art above all else.
Serve the Artist: Provide the artist the tools he needs for success. By serving the artist, we serve the Art.
Serve the Audience: Offer the audience quality shows at affordable prices. By serving the audience, we serve the Artist.
I realize there’s some weird circularity to this and revise slightly:
Serve the Art: Art above all else. By serving the Art, we serve the audience.
It feels a mite forced, but there’s something there that I like, so I leave it.
Having been cut loose from the IO Schedule, I decide to make Geek Theatre happen.
12/27/03
I decide that the best way to make Geek Theatre happen is to start out offering workshops. As a performer, I know people are jonesing for workshops—the Playground hasn’t offered any in a while and IO’s improv elective program is a joke. I jot down a couple of notes about what I want in these workshops i.e. teachers, class size, price points. What I want boils down to this: quality instructors, cheap prices.
I think I can make it work.
12/30/03
After playing with the numbers, I wonder if it’s possible to offer super cheap workshops for a three-hour class that is capped at 10 students. My first price is brutal--after the instructor pay out and room rental fee, I would make little or no money. It sounds crazy on paper, but I wonder if making a grab for mindshare of the Chicago improv community is more important than turning a profit, at least initially. I decide that getting the Geek Theatre name, “the brand,” out there is what is important at this point. But even more important is helping performers improve. The Art is what matters. But money is needed to make things happen.
I hate money. Money is stupid.
12/31/03
I buy a Virgin mobile phone. To make these workshops happen, I need to be available.
I begin to worry if I can do this without a website?
1/1/03
Running the numbers in my head keeps me up late. My first price is selfless but would leave me no room for error. I would have to sell out workshops. End of story. Also, my first price wouldn’t help build a financial reserve for future Geek Theatre operations and projects.
Quandry: Up the price or bite a big bullet?
There is no correct answer, right?
Right?
* * *
I sketch out Geek Theatre’s philosophy:
Serve the Art.
Serve the Artist.
Serve the Audience.
Serve the Art: Art above all else.
Serve the Artist: Provide the artist the tools he needs for success. By serving the artist, we serve the Art.
Serve the Audience: Offer the audience quality shows at affordable prices. By serving the audience, we serve the Artist.
I realize there’s some weird circularity to this and revise slightly:
Serve the Art: Art above all else. By serving the Art, we serve the audience.
It feels a mite forced, but there’s something there that I like, so I leave it.