Intermedia Advertising Group's Top Ten Most Effective New Ads for new campaigns airing the weeks of Aug 2-15, 2004.
- 255 PIZZA HUT: Twisted Crust--breadsticks baked right into crust, grandma says rip and dip
- 187 OUST: Air Sanitizer--women compare to Lysol, only Oust kills bacteria in the air, doesn't just mask odors
- 183 SUBWAY: McDonald's fat content compared to Fresh Value Meal & Sweet Onion Chicken Teriyaki
- 171 TOYOTA: Corolla--woman's old, beat up car is transformed into new car with impressive features
- 170 BALL PARK FRANKS: GrillMaster Franks--Frank thinks men should act like men again, need a healthy supply of hot dogs
- 164 HALLMARK: Barbie 45th Anniversary Collection--woman imagines having tea party
- 163 BURGER KING: Angus Steak Burger--Angus diet infomercial spoof Dr. Angus with llama, drives up in car, gives lecture
- 163 CREST: Night Effects--imagine a dental plan that works like a dream, couple sleeps
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161 NETZERO: Candidate Zero on campaign bus, worst thing you can do is give someone a dead fish
- 160 VISA: Check Card--Joe Torre with George Steinbrenner at doctor's, Steinbrenner has arm bandaged
Extreme nerd stuff in small font: The list is ranked by viewer's ability to recall the new ads and their associated products and brands. The Recall Score is the percentage of TV viewers who within 24 hours are able to remember the brand of the ad they saw during normal TV viewing. The scores are then indexed against the mean score for all ads during the time period to create the Recall Index; 100 is Average. For example, with a Recall Index of 255, the top-ranked Pizza Hut spot was recalled more than two and a half times the average new ad during the period. Source Intermedia Advertising Group Inc.'s 2004 Ad Performance Data Series (www.iagr.net)
