First off, I want to say that the CH promo was not the a very good example of this pervasive trend, since it was pretty clearly self-, social-, and industry-satire.
Actually, Silvija's original use of the word "subconscious" was spot on. The writers don't need to have an intent to objectify for a sketch to be objectifying. Even the most socially liberal people harbor subconscious biases (of all sorts). It is a cop out to say that such biases cannot be expressed in the creative product because, on a conscious level, the person knows that such beliefs are irrational or oppressive.
In improv, it makes sense to give people a little more leeway on excusing their biases, but in a sketch video, it has been edited both on paper, and video. Demographics can be targeted without excessive pandering to the LCD of said demo. But hey, we live in a society that lets profitability determines what is good and right, so who are we to question it as citizens, consumers, or creative producers?
As someone mentioned on Facebook, "models and ice cream" is street for "hookers and blow," which is actually true. . .
Actually, Silvija's original use of the word "subconscious" was spot on. The writers don't need to have an intent to objectify for a sketch to be objectifying. Even the most socially liberal people harbor subconscious biases (of all sorts). It is a cop out to say that such biases cannot be expressed in the creative product because, on a conscious level, the person knows that such beliefs are irrational or oppressive.
In improv, it makes sense to give people a little more leeway on excusing their biases, but in a sketch video, it has been edited both on paper, and video. Demographics can be targeted without excessive pandering to the LCD of said demo. But hey, we live in a society that lets profitability determines what is good and right, so who are we to question it as citizens, consumers, or creative producers?
As someone mentioned on Facebook, "models and ice cream" is street for "hookers and blow," which is actually true. . .