Now, I'm very, very biased here due to my relationships with the people at CH, but I've got to take issue with the reading of this ad as sexist.
People have said that in the ad, they equate women in bikinis with ice cream. I don't think this is true. I don't think this ad is sexist because the joke isn't on the girls, the joke is on the dudes/girl not in a bikini. They get a bunch of money that they don't know what to do with, so they get ice cream. But they have left over money and they don't know what to do with it, and they think that an ad is supposed to have models in it, so they hire some models. But as they clearly have no idea what they're doing, and also are just super into ice cream, the models just stand there. This makes the CH crew look stupid and the models look like they're just having their time wasted. The CH crew is the butt of the joke.
If the joke was that models = ice cream, the CH crew would be, I don't know, making out with them or something, or "using" them in some way.
I guess the question is this: is having girls in bikinis in an ad or on TV sexist no matter what the intent/content is? I think that's a pretty shitty standard, one that's just looking for sexism where it doesn't necessarily exist without actually looking at the content. I fully agree that there is a shitload of sexism in dude-centric comedy, and I will hate on Dane Cook and Carlos Mencia until the end of time, but I think that jumping on this ad just because it has models in it without actually looking at why said models are there or what the joke of the ad is just isn't fair.
People have said that in the ad, they equate women in bikinis with ice cream. I don't think this is true. I don't think this ad is sexist because the joke isn't on the girls, the joke is on the dudes/girl not in a bikini. They get a bunch of money that they don't know what to do with, so they get ice cream. But they have left over money and they don't know what to do with it, and they think that an ad is supposed to have models in it, so they hire some models. But as they clearly have no idea what they're doing, and also are just super into ice cream, the models just stand there. This makes the CH crew look stupid and the models look like they're just having their time wasted. The CH crew is the butt of the joke.
If the joke was that models = ice cream, the CH crew would be, I don't know, making out with them or something, or "using" them in some way.
I guess the question is this: is having girls in bikinis in an ad or on TV sexist no matter what the intent/content is? I think that's a pretty shitty standard, one that's just looking for sexism where it doesn't necessarily exist without actually looking at the content. I fully agree that there is a shitload of sexism in dude-centric comedy, and I will hate on Dane Cook and Carlos Mencia until the end of time, but I think that jumping on this ad just because it has models in it without actually looking at why said models are there or what the joke of the ad is just isn't fair.