Beard Papa opened their downtown store TODAY across from NYU - Tisch (Astor Pl and Broadway). Don't be a dope! Seriously, go and get some. If there's a line when you get there, they bring out free samples.
First 100 people each day get a free thermos with a pipe-smoking old man saying "Let's go on a picnic!" on it.
The box offers this reason for enjoying the cream puffs made at said establishment:
"Beard papa pursues hand freshness and deliciousnes and particular about the ma and addition thing such as an antiseptic never uses for health.
Shop original puff shell is surrounded by a little luxurious crispy pie and a feeling of appetite is new type."